Surprise and delight are elegant design elements that have fun way of making an experience especially memorable. This was the approach when creating the mobile Spring Lookbook for Crocs.
To accompany their popular annual Spring Direct Mail catalog, I designed a mobile lookbook that offered a fun and different way to browse through the Crocs spring collection. With an identified audience of busy moms who value their time, the lookbook was designed to be very easy for her to browse, offering an element of surprise and delight via product collections that featured a touch friendly spinning carousel of curated products.
2014 Mobile Web Award winner:
Best Mobile Website Design