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Kato Design

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More often than not, creative exploration for a new brand, product, or experience leads to some very interesting design elements that ultimately contribute to the final key visual. Charged with developing a KV for the launch of two new hair color products for Clairol called Color Crave, many explorations were taken and presented to the client before ultimately landing on a very strong final direction. Below are the design elements that were made along this creative journey. 

Note:  The designs below were made to explore a KV and, as such, utilized the full resources of an image search (ie. models were found, not shot in a studio) so photo credit for models goes to their respective photographers. 

step_into_color_concept1_v3.jpg
step_into_color_concept5_v3.jpg
step_into_color_concept5_v3b.jpg
oneVoice_manyColors_concept1_v1.jpg
celebrate_everyHue_v2.jpg
flauntYourFearless_concept1_v4.jpg
flauntYourFearless_concept2_v2.jpg
flauntYourFearless_concept2_v1.jpg

 

domo arigato