More often than not, creative exploration for a new brand, product, or experience leads to some very interesting design elements that ultimately contribute to the final key visual. Charged with developing a KV for the launch of two new hair color products for Clairol called Color Crave, many explorations were taken and presented to the client before ultimately landing on a very strong final direction. Below are the design elements that were made along this creative journey.
Note: The designs below were made to explore a KV and, as such, utilized the full resources of an image search (ie. models were found, not shot in a studio) so photo credit for models goes to their respective photographers.